Shop Products Best Sellers
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Root Cover Up
Instantly cover grays, touch up highlights, fill in sparse areas- $12.07
$34.50- $12.07
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GAME-CHANGING Dream Clean Duo (Normal to Thick)
100% clean, sulfate-free shampoo and rich-hydrating conditioner deliver silkiest, glossiest, healthiest results; ideal for thick, coarse hair- $18.20
$52.00- $18.20
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GAME-CHANGING Dream Clean Duo (Fine to Normal)
100% clean, sulfate-free shampoo and weightless hydrating conditioner deliver silkiest, glossiest, healthiest results; ideal for fine, thin hair- $18.20
$52.00- $18.20
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Chris Appleton's Wash Day Faves
100% clean, sulfate-free shampoo + deep conditioning hair mask for super luxe, expensive-looking hair- $24.85
$71.00- $24.85
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BIG, Bombshell Bundle
Best-selling volumizers, Raise The Root and Xtra Large, are designed to thicken, lift, plump and give hair major volume, effortlessly.- $18.90
$54.00- $18.90
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Youth Juice Scalp Treatment
Helps create optimal scalp condition for youthfully thick, supple, resilient hair.- $16.10
$46.00- $16.10
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Xtra Large Bombshell Volumizer
First-of-its-kind hair volumizer that delivers lasting, weightless volume without drying alcohol or salts- from $4.20
$12.00- from $4.20
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Style on Steroids Texture Spray
Instant big hair + sexy, long-lasting texture without stiffness- from $5.25
$15.00- from $5.25
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Shook Mix + Fix Bundling Curly Hair Spray
Shake-to-activate spray combines powerful hydrators + crunch-free polymers for perfectly defined, glossy, frizz-free curls- from $5.60
$16.00- from $5.60
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Raise the Root Thicken + Lift Spray
All-day root lift + volume, never sticky or stiff, heat protection- from $4.20
$12.00- from $4.20
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Pop & Lock High Gloss Finish
Glossing serum smooths frizz, temporarily seals split ends, helps protect hair from UV rays + color fade. Heat protectant.- from $3.50
$10.00- from $3.50
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One-Minute Transformation Styling Cream
On-the-Spot Frizz Fix smooths, tames and de-frizzes instantly with Avocado Oil and Omega 3’s- from $4.20
$12.00- from $4.20
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Money Mist Leave-in Conditioner
Luxe, light leave-in conditioner for instantly stronger, glossy, expensive-looking hair. For all hair types.- from $4.90
$14.00- from $4.90
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Insta-WOW Advanced Dry Shampoo
Breakthrough dry shampoo removes up to 95%* of oil for a shampoo-grade clean - no white cast, no clumping, no buildup- from $5.60
$16.00- from $5.60
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Hooked 100% Clean Curl Shampoo with Root-Locking Technology
Residue-free, sulfate-free formula helps anchor hair to prevent shedding + reduce breakage in curly hair- from $4.55
$13.00- from $4.55
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Flo-etry Vital Natural Curly Hair Serum
Rich-oil blend moisturizes strands from root to tip for instantly plump, plush, juicy curls. No weight or greasy feel!- from $4.90
$14.00- from $4.90
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Extra Strength Dream Coat
Powerful, ultra-moisturizing, anti-frizz treatment keeps dry/dehydrated hair and coily/curly hair glassy-smooth, straight and frizz-resistant through 3-4 shampoos.- from $5.25
$15.00- from $5.25
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Dream Filter For Picture-Perfect Color
Hard water detox removes color-distorting minerals in 3 minutes for brighter, shinier, silkier hair- from $4.20
$12.00- from $4.20
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Dream Cocktail Kale-Infused Leave-in Treatment
Proven to reduce breakage by 50%* in a single blow dry, heat protectant- from $4.20
$12.00- from $4.20
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Dream Cocktail Carb-Infused Leave-in Treatment
Leave-in thickening treatment transforms fine, thin hair into thicker, fuller hair in a single blow dry- from $4.20
$12.00- from $4.20
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